The mission is to merge art and fashion through artistic urban designs, designed with style and function for an active lifestyle. All SMUG LIFE COLLECTIONS are created from storylines and concepts that people can relate to and support. Just like a tattoo the relationship between the garment and the individual is personal. It is my opinion the right outfit can boost someone's confidence and self esteem, thus changing their lives. The style and fashion of our wardrobe not only says who we are but also helps our personalities shine during an interview or a date. From the boardroom to the trap our culture is defined by our drip. Furthermore the goal is to unite Urban Culture with high fashion.
We are a lifestyle brand representing art and culture. Our goal is to unite Urban Culture with high fashion. All our garments are designed for style and comfort.